About Joseph Valente

Meet our Founder and visionary leader, Joseph Valente, who as a boy at 15 was expelled from School, but fought his way all the way to a Billionaire Boardroom, winning the hit BBC Show – The Apprentice along the way.   Follow his journey from a one-man-in-a-van setup all the way to the largest independent national boiler installation company, with 150+ employees. Know the man, know his story, and be inspired.

Joe's storyBook A Free Strategy Call


Trade Mastermind

Joseph Valente is a humble man with extraordinary achievements. He is the Founder of The Trade Mastermind and a dedicated construction coach and sole traders mentor, working day and night to help his trainees find success in running a business in their field of expertise.

Through The Trade Mastermind & Coaching Academy, Joseph wants to help one-man bands, sole traders, and SMEs in the construction industry establish a strong footing in the industry and learn how to grow their construction business.

Book A Free Strategy Call


I scaled from one man and a van to a National Company within 7 years with over 150 people in the business doing millions in sales per month.

I’ve made every mistake under the sun, there’s not much I now don’t know! I want you to learn and make money from my successes’ but also learn and save money by knowing my mistakes.

beginning of a saga

Joseph’s journey to success began when he joined the industry in 2005 as a 15-year-old apprentice. At age 22, he was already the owner of his first business: ImpraGas, which he scaled from being a one-man-in-a-van enterprise to one of the most successful nationwide companies in the industry with 150+ employees and monthly sales in millions.

While he was running his company, Joseph contested in 2015 BBC Apprentice, won the competition, and went into partnership with Lord Sugar. Within 2 years, he bought back Lord Sugar’s 50% share in the company and turned its growth up as the sole leader of the organisation.

the rise of a leader

As Joseph continued to break through barriers and blaze new trails for tradesman business owners, he decided it was time to practically help his followers with an organised program. Thus, The Trade Mastermind was born in 2018. Since then, Joseph’s incredible Mastermind programs have helped hundreds of sole traders and construction business owners – and Joseph believes he is only getting started.

exceptional achievements

  • 2015 BBC Apprentice Winner
  • ​Awarded National Installer of the Year
  • Forbes 30 Under 30
  • Number One Best Selling Author
  • IOD Director of the Year
  • ​Number One Business Podcast on iTunes

With all these accolades, the achievement Joseph cherishes most is the love he has gained from starting up and growing business owners in the trades industry, including plumbers, electricians, HVAC engineers, and others, who have benefited from his work as their business coach and through The Trade Mastermind & Coaching Academy. The success of his Mastermind trainees fills his heart with pride and joy.

Book A Free Strategy Call
Joseph Valente - Trade Mastermind